Beres Hammond's latest album set for release Friday

Veteran reggae singer and songwriter Beres Hammond will release a new collection of songs for fans to sing along with on Friday.  
Never Ending via VP Records is Hammond's first album since his Grammy nominated One Love One Life, released in 2012, which topped the Reggae Album chart. 
In his three-decade long career, Hammond has released an estimated 30 albums with VP Records, beginning with 1985's Beres Hammond. 
Never Ending was recorded in the last few years at Hammond's Harmony House Studios in Kingston.
Hammond produced 13 of the album's 14 tracks, which range from the nostalgic Hold You 'til It Hurts to the social injustices addressed on Survival to a truthful pledge of love to his Jamaica birthplace Land of Sunshine.
The visuals for Never Ending's first single I'm Alive, was filmed at various Kingston locations and is directed by RD Studios.
Several of his peers appear in the video, including Alborosie, Jah Cure, Christopher Martin, Jesse Royal, Romain Virgo, upcoming female dancehall artiste Shenseea as well as producers Kurt Riley and Teflon Zinc Fence.

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